7 Consumer Megatrends

It’s not easy to be a successful foodservice operator these days.  Consumers are fickle.  What’s popular today simply isn’t tomorrow and staying up-to-date seems impossible. Understanding consumer trends and their importance can help operators succeed in today’s competitive foodservice environment.  Manitowoc Foodservice understands how important this is to foodservice operators, and devotes extensive resources to studying consumer trends and their impact on food consumption.

Through its insight partner, CultureWaves, Manitowoc Foodservice has identified seven imminent cultural shifts impacting foodservice operators and ways Manitowoc Foodservice answers those trends with the latest in equipment technology and innovation.

Stay connected to consumer trends and their affect on your kitchen in this ground-breaking webcast featuring the observations and insights of CultureWave™ futurist Andy Ford Noble & Associates and Rick Caron. Kitchen Currents goes beyond traditional trend forecasting to show you specific equipment applications to help you capitalize on today’s key behavioral shifts. This webcast event focuses on four mega trends affecting foodservice operators – Clockless, Green Hot, Convenience and Sensory Appeal. By identifying human behavior in the global marketplace, kitchens and operations can be adapted to meet new consumer demands.